You do not require to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has distracted by the recent times. Examples of recent studies reveal the particular traffic which comes from mobile platform accounts clogs under 15% of the total visitors and it is on the rise. So, what does this mean for you? Well, that is the wake-up call if you have not done anything to focus on the mobile web browsers. Since, the number of mobile web users has risen so drastically, you need to have to develop a mobile version of your website rrn your target audience to keep these connected, on the technique!
What Should You Have?
For hooking in your web audience at large, you could get a different website for mobiles as well relating to desktops, tablets and iphones. This will work fine provided you have adequate time and patience to update all the versions regularly. But using a website developed for each single device and keeping them updated is the best ordeal and ideally, you should have one website, which runs off one CMS, readjusts itself in different screen sizes of varying smartphones. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Website design (AWD). Although there are certain similarities between the two techniques, yet they differ in varying ways.
What is Responsive Design?
Responsive Web Design is really fad but a trend that existed for a long time now. To put it simply, responsive design is the word for a web layout wherein the content, images and the other designing elements stay the same, but shrink immediately to adjust light and portable specific screen size. In responsive type, the content can be managed from CMS and it is quick, easy and economical solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile device and this is while the Adaptive designing steps in.
What is Adaptive Affordable web design?
Adaptive design is pretty much newer concept in the industry. Essentially, this technique adapts to is actually displayed in the devices, depending upon the devices’ capabilities and its’ screen size. In this form of web lay-out, inspite of the undeniable fact the content remains same, there are certain changes that appear in facets . elements, depending whether users are accessing the site from a desktop computer or through a mobile phone or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the various number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for the web is yet to gained popularity in the industry, nevertheless the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its most advantageous. However, there are certain cons of AWD practice.
Adaptive websites cost more compared to responsive designs
AWD can goof up the entire feel of the website if it is not backed up by proper planning.
Since AWD re-adjusts the elements of design and even reword content, it may in brand inconsistency and confuse your target audience when they see different interfaces on varying pieces of equipment.
So what’s The Bottomline?
While Responsive design can be the perfect solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is alot more user-focused. In years to come, more than 50% of useless users will use their mobile devices to surf the world wide web and hence it is best to blend adaptive web lay-out techniques with responsive elements to leverage the web visibility, engage the objective visitors and leverage the conversion rate.
2440 Media
301 Grant St, Ste 4300 Pittsburgh, Pennsylvania 15219
(412) 281-2817